Data licensing guide
By industry

Licensing media, games and creative studio work for AI

By Ade Molajo · Updated · How we check figures

Quick answer

Yes, if you own the rights. Mercor lists four creative types: game studios ($100K–$1M) for shipped games, code and footage; video production studios ($95K–$870K) for original video; publishers and education companies ($35K–$370K) for long-form content; and design and web agencies ($20K–$890K) for design systems and site code. The deciding question is always who holds the rights.

$100K–$1M
Mercor's game studio range
4 listings
at Mercor for creative businesses
Rights
decide everything here
5+
staff for video studios at Mercor

01What the programmes publish for media, games and creative studios

Published ranges that apply to media, games and creative studios: micro1 tiers from $100K to $2M and up; Mode $100K to $5M; Mercor’s Game Studio listing $100K to $1M; Mercor’s Video Production listing $95K to $870K; Mercor’s Publisher or Education listing $35K to $370K; Mercor’s Design & Web Agency listing $20K to $890K.$0$1M$2M$3M$4M$5Mmicro1$100K–500K · $500K–2M · $2M+micro1.ai/data-partnerships · 30 Oct 2026Mode$100K–$5M per companydata.mode.inc · 30 Oct 2026Mercor: Game Studio$100K–$1Mdata.mercor.com/refer · 30 Oct 2026Mercor: Video Production$95K–$870Kdata.mercor.com/refer · 30 Oct 2026Mercor: Publisher or Education$35K–$370Kdata.mercor.com/refer · 30 Oct 2026Mercor: Design & Web Agency$20K–$890Kdata.mercor.com/refer · 30 Oct 2026
Each programme’s own published range, checked 30 October 2026. Ranges, not offers.
What it wantsSizeLocationRange
Mercor: Game Studio"The company records, game code and gameplay footage behind the games you've shipped"10–500Anywhere; international studios welcome$100K–$1M
Mercor: Video Production Studio"Original video you shot and own, from short clips to full-length programs"5–500Anywhere; multilingual welcome$95K–$870K
Mercor: Publisher or Education Company"Long-form content you hold the rights to: journals, textbooks, courses and video"10–500Anywhere; multilingual welcome$35K–$370K
Mercor: Design & Web Agency"Design systems, websites and the code behind them"10–200Anywhere$20K–$890K
ModeEmail, documents, chat, CRM, billing and operations30+US strongest; others case by case$100K–$5M
micro1SOPs, knowledge bases, CRM, project histories30+ full-timeUS first; strong UK demandTiers $100K–500K to $2M+

Each programme's own pages, checked 30–31 October 2026. Ranges, not offers. Marketing agencies fall under micro1 and Mode; Mercor lists design and web agencies specifically.

Where these records usually live

Design and code

  • Figma
  • GitHub
  • Webflow

Video and assets

  • Frame.io
  • Dropbox
  • Vimeo

Games

  • Unity
  • Unreal Engine
  • Perforce

Examples of common tools, to help you find your records. Product names and logos belong to their owners; no affiliation or endorsement.

02Why buyers want it

Creative businesses hold finished work and the process behind it: the drafts, versions, code and footage that show how something good gets made. Original material with clear rights is scarce, and AI companies pay for it.

03What to check first

  • Client ownership. Commissioned work usually belongs to the client.
  • Third-party licences. Music, stock, fonts and plugins were licensed for your use only.
  • Releases. Footage of people needs releases that cover this kind of use.

04What's usually licensable, and what isn't

Media and creative: usually licensable (Games, code and footage you shipped and own; Original video you shot; Content you hold the rights to; Design systems and site code you own) versus check first or leave out (Work assigned to clients; Licensed music, stock and fonts; Contributors’ work without rights; Footage of people without releases).Usually licensableGames, code and footage you shipped and ownOriginal video you shotContent you hold the rights toDesign systems and site code you ownCheck first, or leave outWork assigned to clientsLicensed music, stock and fontsContributors’ work without rightsFootage of people without releases
A starting point for scoping, not a legal test.

05Get the free guide

The Data Licensing Guide for Media, Games and Creative Studios covers it in a PDF for studios, publishers and agencies: what can be licensed, what rights decide the scope, and Mercor's four creative listings, with a worked example and the questions to ask before you sign.

06Before you apply

  1. List the work you own outright, by project.
  2. Check client contracts for assignment clauses.
  3. Strip third-party licensed elements.
  4. Check talent and location releases.

This isn't legal advice.

07Check which programmes you're likely to match

Our free fit check asks about your size, location, records and tools, then shows which programmes you're likely to match. The programme decides.

08Questions people ask

Can an agency license work it made for clients?

Usually not without the client: most agency contracts assign the work. Your own design systems, tools and internal work are different.

What about licensed music, stock and fonts?

Leave them out. You licensed them for your projects, not for onward licensing.

Sources

Check which programmes you’re likely to matchA few short questions, about a minute. Free, no sign-up. The programme decides who qualifies.trackimpact.io/data →